Allergy & Anaphylaxis Australia statement on Boost Juice and peanut promotion - 23 August 2018
Many of our followers are aware that Boost Juice has introduced peanuts as an added ingredient to some of their smoothies for a one month period. Any food manufacturer/food service provider has the right to be innovative and create foods they think will appeal to people and improve their business. As consumers with food allergy, all we ask is that the population with food allergy is considered when making changes AND that part of the forward planning is to contact peak organisations such as Allergy & Anaphylaxis Australia to give individuals and their families a heads up that a once trusted food outlet, may be more of a risk than it once was. This communication which is part of food service social responsibility goes a long way to introducing promotions/changes that affect those with food allergy without the uproar the Boost Juice promotion has caused.
A&AA called and emailed Boost Juice yesterday. We also called Head of Marketing today and left a message for Boost Juice to call us. Boost Juice Managing Director has called and spoken with CEO, Maria Said. Boost Juice has now issued the below statement on the peanut promotion over the next month. Consumers with peanut allergy and their families who are wanting to know more can contact Boost Juice. Consumers with peanut allergy can then make an informed decision on the level of risk during and after this promotional period.
One Sydney store carelessly put a comment on their FB page which has rightly triggered outrage and this has since been removed and an apology issued. We continue to keep our members informed.